Founderment

What we look for

We approach investments with an open and inquisitive mindset, with a particular enthusiasm for startups in the retail tech and traveltech space. As first-cheque writers, we typically lead pre-seed rounds. While Excel projections and ambitious growth charts glimpse aspirations, our true investment decisions hinge on the founders themselves.

We're looking for forward-thinking founders who exhibit leadership qualities agility in thought, and possess either deep technical acumen or industry-specific expertise. Beyond skill and knowledge, we value founders who show unwavering commitment, discipline, and drive. Personal attributes like empathy, honesty, and kindness are also integral to our selection criteria.

We anticipate that founders approaching us will effectively convey the challenges they're addressing, their proposed solutions, and their strategy for implementation.

Located in the vibrant center of Aarhus, our primary investment focus is on Danish startups. However, we're not restricted by geography and are curious and explorative and open to exploring opportunities beyond Denmark when they resonate with our mission.

When do we invest

We back startups with funding that helps get ideas off the ground. We expect you to have identified a clear market opportunity that you wish to attack at this stage. While you may still be pre-product, you must have something to show us with function and value. You and your co-founders are full-time dedicated to pursuing the startup life ahead.

We do also look for companies at a slightly later stage who are working to gain traction in the market. We expect you to have proven a product-market fit at this stage and to have metrics to back you up.

Regardless of the timing of our investment, we have a strong belief and opinion about how 21st-century companies need to operate, capturing three stakeholders' best interests: The company (employees and shareholders), the community (suppliers and customers), and the world outside of the company, especially with ESG in mind. Startups that subscribe to these values are within our scope.

What we offer

With Founderment, we want to be a supportive early-stage investor. We will be hands-on and very engaged when it counts, but fully aware of when to stay in the background. We are ready to lend an ear and send some love on those inevitably ugly days when the outlook is bleak and nothing seems to be working out the way it should.

We are founders ourselves, and we know that every journey is full of ups and downs, wins and fails, plans and pivots.

Access to Founderment’s community

Funding is only one part of helping a startup grow and succeed. Access to the right people and expertise at the right time is just as crucial. We believe sharing is caring and do our best to create a culture where insights, experiences, and knowledge are gathered and exchanged.