We at IMT Care are hiring Performance Marketing Manager!!!
Who are we??
IMT Care is a new-age affordable and tech-enabled employee health insurance and wellness platform, backed by Y-Combinator - the most prominent global accelerator in the world and other global investors.
The co-founders, Kunal Popat (Ex-CEO of Shift Risk Insurance Brokers Ltd.) with more than 15 years of experience in insurance industry and Rachit Puri (Ex-PayU, Paytm) with more than 15 years of experience in technology have a vision to empower insurance intermediaries to revolutionize total employee healthcare in India.
In a startup, a marketing person typically wears multiple hats and needs to be versatile. They often:
- Have a deep understanding of the startup's target market and audience.
- Develop and execute marketing strategies to build brand awareness, acquire customers, and drive revenue growth.
- Utilize various channels such as social media, content marketing, email marketing, and advertising to reach the target audience.
- Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions.
- Collaborate closely with other teams such as product development, sales, and customer support to ensure alignment and cohesion in messaging and strategy.
- Be adaptable and willing to experiment with new tactics and approaches in a fast-paced and dynamic environment.
- Have strong communication skills to effectively convey the startup's value proposition and engage with potential customers.
- Be resourceful and able to work with limited budgets and resources to achieve marketing goals.
- Stay up-to-date with industry trends and best practices to continuously improve marketing efforts.
- Possess creativity and innovation to differentiate the startup in a competitive market.
IMT Care
