Children will not be able to download apps that exceed the age rating that parents have set, and Apple also will not show age restricted apps where apps are advertised in the App Store, instead highlighting age appropriate apps.4+ - The app contains no objectionable content 9+ - The app may contain instances of content not suitable for users under 9, including infrequent or mild cartoon or fantasy violence, profanity or crude humor, or mature, suggestive, or horror- or fear-themed content.13+ - The app may contain instances of content not suitable for users under 13, including infrequent or mild medical or treatment-focused content, references to alcohol, tobacco, or drug use, sexual content or nudity, realistic violence, or simulated gambling; or frequent or intense contests, profanity or crude humor, horror or fear-themed content, or cartoon or fantasy violence.16+ - The app may contain instances of content not suitable for users under 16, including through unrestricted web access, frequent or intense mature or suggestive content, or medical or treatment-focused content.18+ - The app may contain instances of content not suitable for users under 18, including through instances of gambling, frequent or intense simulated gambling, references to alcohol, tobacco, or drug use, sexual content or nudity, or realistic violence.
Apple today said that it is implementing new features that are designed to make children safer online, including an updated age rating system, a simpler way for parents to set up child accounts, changes to what kids see on the App Store, and a new API that will let developers confirm age range to deliver age appropriate experiences to kids.
The App Store changes that Apple is implementing come as several U.S.states are considering more rigorous child protection laws that would require app store operators to confirm user age and obtain parental consent before allowing minors to download apps.
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