"We are honored to join the Life360 team and are eager to continue building upon the company’s advertising platform, ensuring Life360 users receive the most relevant ads and offers from its advertising partners.” About FantixFantix is an AI platform for business data science that trains robust machine learning models that include Yellowcake™, a universal, generative model for consumer data enrichment that is capable of predicting hundreds of attributes of a consumer without knowing their identity; Fusion™, an audience builder that creates lookalike and advanced targeting audiences for advertisers while ensuring enhanced precision and privacy; and Supernova™, a generative AI for synthetic data generation that is leveraged in fintech and enterprise applications.
The acquisition will enhance Life360’s growing advertising business and add seasoned adtech and martech talent, including Fantix Founder Antonio Tomarchio and Co-founder and CEO Lokesh Bidhan, along with a small, dedicated team of experts that will focus on leveraging AI and machine learning to build world-class advertising solutions as part of the Life360 ad platform.
AI Data Science platform will empower smarter, targeted advertising solutions while preserving privacySAN FRANCISCO, Feb.27, 2025 (GLOBE NEWSWIRE) -- Life360, the leading family connection and safety company, today announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology.
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