What’s in a name? How dropping one word from its name cost Bira 91 beer maker Rs 80 crore in sales!

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Times of India 1w ago

What’s in a name? How dropping one word from its name cost Bira 91 beer maker Rs 80 crore in sales! - Times of India

Quick Summary:

B9 Beverages, maker of Bira 91, has seen losses rise by 68% in FY24 due to an Rs 80 crore inventory write-off and a name change-related sales suspension.

During an investor call on Friday, United Breweries chief executive Vivek Gupta announced plans to invest Rs 750 crore in a new brewery in Uttar Pradesh, marking their first greenfield expansion in over ten years.

While availability dwindled, we also saw policy and route to market changes in Delhi NCR and Andhra Pradesh, which accounts for more than a third of our sales," said Ankur Jain, founder at B9 Beverages Ltd.