4 Unexpected Learnings from Klaviyo: How They Built a $1B+ ARR Marketing Platform That E-commerce Customers Love

Quick Summary:

Klaviyo: The $1B+ ARR Powerhouse Built on Top of Shopify Klaviyo has quietly built one of the most impressive SaaS platforms for e-commerce with ~$1B ARR growing at 35% annually, 112% NRR, and impressive 14% free cash flow margins.

What makes Klaviyo unique isn’t just its scale – it’s the fervent customer love, bordering on...

Everything has to get automated.” Klaviyo recognized that businesses had rich first-party customer data but no software to effectively leverage it.

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Article Details

Author / Journalist: Jason Lemkin

Category: StartupsTechnology

Markets: United States

Topics: Klaviyo Shopify Customer Built Customers Marketing Andrew

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-10 @ 12:28:15 (5 days ago)

News Timezone: GMT +8:00

News Source URL: saastr.com

Language: English

Article Length: 1573 words

Reading Time: 9 minutes read

Sentences: 63 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SaaStr

News ID: 27859547

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About SaaStr

Main Topics: StartupsTechnology

Official Website: saastr.com

Update Frequency: 3 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 18 hours ago

Coverage Areas: United States

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Publisher ID: #98

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