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52Toys taps China's designer toy boom in play for Hong Kong IPO

Benzinga LogoBenzinga23h ago

52Toys taps China's designer toy boom in play for Hong Kong IPO - Benzinga

Quick Summary:

As China's collectible toy market surges, the company is hoping to fund an aggressive expansion and build iconic IPs with a new listing Key Takeaways: 52Toys has hired investment banks for a planned Hong Kong IPO, following the listing of rival Bloks earlier this year

The collectible toymaker faces growing competition abroad and lags its domestic rivals in developing its own intellectual property Once known as a cruel villain in Disney's animated film "Toy Story 3," Lots-O'-Huggin' Bear, or Lotso, with his pink fur, big plum nose, and signature strawberry scent, has now become a darling of young toy collectors in China.

Now, 52Toys, whose Chinese name sounds similar to "I love toys," is in discussion with investment banks as it aims for an IPO in Hong Kong later this year, a source with knowledge of the plan told Bamboo Works.

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Article Details

Author / Journalist: The Bamboo Works

Category: InvestingBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-11 @ 13:47:29 (23 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 1162 words

Reading Time: 7 minutes read

Sentences: 44 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 26896399

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About Benzinga

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Main Topics: InvestingBusiness

Official Website: benzinga.com

Update Frequency: 4 posts per day

Year Established: 2010

Headquarters: United States

News Last Updated: 16 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #54

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