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Abrdn adds back vowels after widely-mocked rebrand

BBC Business LogoBBC Business12h ago

Abrdn adds back vowels after widely-mocked rebrand - BBC Business

Quick Summary:

The investment firm will now be called aberdeen group as it hopes the name change will remove "distractions".

The company said the mockery amounted to "corporate bullying".

The Green Party's Caroline Russell says she is "shocked" the ads are allowed on TfL's network.

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Abrdn adds back vowels after widely-mocked rebrand - BBC Business (Picture 1)

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Article Details

Category: Business

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-04 @ 11:41:42 (12 hours ago)

News Timezone: GMT +0:00

News Source URL: bbc.com

Language: English

Article Length: 520 words

Reading Time: 3 minutes read

Sentences: 25 lines

Sentence Length: 21 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © BBC Business

News ID: 26661774

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About BBC Business

BBC Business Logo

Main Topics: Business

Official Website: bbc.co.uk

Update Frequency: 7 posts per day

Year Established: 1922

Headquarters: United Kingdom

News Last Updated: 11 hours ago

Coverage Areas: United Kingdom

Ownership: Independent Company

Publication Timezone: GMT +0:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #43

Publisher Details

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The story "Abrdn adds back vowels after widely-mocked rebrand" was covered 12 hours ago by BBC Business, a news publisher based in United Kingdom.

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BBC Business is a fully independent (privately-owned) news outlet established in 1922 that covers mostly business news.

The outlet is headquartered in United Kingdom and publishes an average of 7 news stories per day.

It's most recent story was published 11 hours ago.

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  • News ID: #26661774
  • URL: https://chronographically.beamstart.com/news/abrdn-adds-back-vowels-after-17410890388167

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