Advertisers prioritise CTV ad campaigns as viewer response grows: Google

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He added that in India, Puma wanted to explore opportunities across different touch points in the customer journey in a holistic fashion.“They (Puma) identified website purchasers as their campaign goal and aimed to reach visitors—but non-converters—in-market.

Over 50 per cent of YouTube CTV viewers in India have a content watch time of 21 minutes or longer, the data stated.

YouTube, an online video-sharing platform under Google, is the most-watched streaming service on connected television (CTV) in India and Japan.

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Article Details

Category: BusinessFinance

Markets: IndiaJapanTaiwan

Topics: CTV Advertisements YouTube Ad campaigns Google

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-22 @ 15:48:09 (6 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 654 words

Reading Time: 4 minutes read

Sentences: 22 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Business Standard

News ID: 28140971

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Official Website: business-standard.com

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Year Established: 1975

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News Last Updated: 2 hours ago

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