Aliens, rovers and energy crystals: How Lego’s obsession with detail has kept fans hooked for 92 years and counting

Quick Summary:

Making toys for kids isn't rocket science, but few others have done it as well (or for as long) as Lego has.

Fortune takes a look at how the Danish company approaches the challenge, one brick at a time.

In addition to milking ideas from the company’s designated toy developers, the company hears directly from its audience.“We play-test stuff as well with kids extensively,” Meehan said.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Prarthana Prakash

Category: EconomyBusiness

Markets: United States

Topics: Lego Toys Retail Editor's Picks Young adults LondonReups Kids Europe

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-02 @ 05:19:00 (2 days ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 1254 words

Reading Time: 7 minutes read

Sentences: 4 lines

Sentence Length: 314 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27531204

View Article Analysis

About Fortune

Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 70 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #95

Publisher Details

Frequently Asked Questions