Amazon unveils new AI model for automating online shopping, web search

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Amazon unveils new AI model for automating online shopping, web search - Business Standard

Quick Summary:

The launch comes amid growing competition in the AI agent space, where several tech firms—including Amazon and OpenAI—are racing to create assistants that go beyond simple responses or creative outputs to deliver real-world task execution.

Previously, these models were only available through Amazon Bedrock, the company’s AI development platform within AWS that also hosts third-party models from Anthropic, Meta, DeepSeek, and others.

Though still in early testing, Amazon has confirmed that Nova Act is already being utilised in the enhanced version of its Alexa Plus assistant to streamline everyday digital interactions. iOS 18.