Apple CEO 'Hell Bent' on Launching True AR Glasses Before Meta

Quick Summary:

Writing in his latest Power On newsletter, Gurman says that upcoming new versions of Apple's Vision Pro mixed reality headset are a "stepping stone" towards Cook's ultimate decade-long goal of making AR glasses – lightweight spectacles that users can wear all day and which overlay graphics on the real world.

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to Bloomberg's Mark Gurman.

There have been rumors about Apple's work on AR glasses – aka Apple Glass – for almost 10 years now, and the Vision Pro headset is what Apple built because the technology doesn't yet exist for the kind of augmented reality glasses that Apple is aiming for.

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Article Details

Author / Journalist: Tim Hardwick

Category: Technology

Markets: United States

Topics: Mark Gurman Apple Glasses

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-14 @ 03:47:51 (2 days ago)

News Timezone: GMT +8:00

News Source URL: macrumors.com

Language: English

Article Length: 1312 words

Reading Time: 8 minutes read

Sentences: 63 lines

Sentence Length: 21 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © MacRumors

News ID: 27864707

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