Apple Maps May Introduce Ads Similar To Google Maps As iPhone Maker Explores New Revenue Stream, Says Top Analyst

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Apple Maps May Introduce Ads Similar To Google Maps As iPhone Maker Explores New Revenue Stream, Says Top Analyst - Benzinga

Quick Summary:

What Happened: During a recent all-hands meeting, Apple's Maps division revisited the idea of monetizing its navigation app, said Bloomberg columnist Mark Gurman in his latest weekly "Power On" newsletter.

Apple previously explored integrating search ads into Maps, allowing businesses to pay for higher placement in search results, similar to Google Maps.

Apple Inc.(NASDAQ:AAPL) is reportedly considering adding advertising to Maps, mirroring Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google Maps model.