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Apple Scrambles To Fix Siri's AI Failures After Public Misstep—Top Executive Admits Marketing It Too Soon Made Things Worse

Benzinga LogoBenzinga13h ago

Apple Scrambles To Fix Siri's AI Failures After Public Misstep—Top Executive Admits Marketing It Too Soon Made Things Worse - Benzinga

Quick Summary:

What Happened: During an all-hands meeting for Apple's Siri division, senior director Robby Walker acknowledged the frustration among employees over the repeated delays of key AI-powered Siri enhancements, reported Bloomberg, citing people familiar with the matter.

Apple Inc.(NASDAQ:AAPL) is reportedly facing internal turmoil as it struggles to fix major AI failures in Siri, with a top executive calling the delays ugly and embarrassing after the company prematurely marketed features that weren't ready.

See Also: Jeff Bezos-Backed Anthropic Pushes For Stronger US AI Safeguards, Saying Autocracies Like China, Russia Could Use AI To Expand Their Power

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Apple Scrambles To Fix Siri's AI Failures After Public Misstep—Top Executive Admits Marketing It Too Soon Made Things Worse - Benzinga (Picture 1)

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Article Details

Author / Journalist: Ananya Gairola

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-15 @ 07:18:13 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 502 words

Reading Time: 3 minutes read

Sentences: 24 lines

Sentence Length: 21 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 27019479

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About Benzinga

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Main Topics: Technology

Official Website: benzinga.com

Update Frequency: 8 posts per day

Year Established: 2010

Headquarters: United States

News Last Updated: 11 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #53

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