Apple Scrambles To Fix Siri's AI Failures After Public Misstep—Top Executive Admits Marketing It Too Soon Made Things Worse

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Apple Scrambles To Fix Siri's AI Failures After Public Misstep—Top Executive Admits Marketing It Too Soon Made Things Worse - Benzinga

Quick Summary:

What Happened: During an all-hands meeting for Apple's Siri division, senior director Robby Walker acknowledged the frustration among employees over the repeated delays of key AI-powered Siri enhancements, reported Bloomberg, citing people familiar with the matter.

Apple Inc.(NASDAQ:AAPL) is reportedly facing internal turmoil as it struggles to fix major AI failures in Siri, with a top executive calling the delays ugly and embarrassing after the company prematurely marketed features that weren't ready.

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