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Apple Stock Down Over 12% This Year — Now Tim Cook Is Reportedly Betting On Vision Pro's Mike Rockwell To Fix Siri After Losing Confidence In AI Boss John Giannandrea

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Apple Stock Down Over 12% This Year — Now Tim Cook Is Reportedly Betting On Vision Pro's Mike Rockwell To Fix Siri After Losing Confidence In AI Boss John Giannandrea - Benzinga

Quick Summary:

What Happened: Apple has moved Mike Rockwell — the executive behind the Vision Pro headset — into a new leadership role overseeing Siri, pulling the virtual assistant out from under AI chief John Giannandrea's control, reported Bloomberg, citing people familiar with the matter. 

Rockwell will now report to Craig Federighi, Apple's senior VP of software engineering, while Giannandrea retains oversight ...

On Thursday, CEO Tim Cook reportedly reshuffled its AI leadership to revive the struggling Siri assistant and catch up in the generative AI race.

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Apple Stock Down Over 12% This Year — Now Tim Cook Is Reportedly Betting On Vision Pro's Mike Rockwell To Fix Siri After Losing Confidence In AI Boss John Giannandrea - Benzinga (Picture 1)

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Article Details

Author / Journalist: Ananya Gairola

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-21 @ 01:45:36 (1 days ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 334 words

Reading Time: 2 minutes read

Sentences: 18 lines

Sentence Length: 19 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 27205733

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About Benzinga

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Main Topics: Technology

Official Website: benzinga.com

Update Frequency: 6 posts per day

Year Established: 2010

Headquarters: United States

News Last Updated: 16 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #53

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