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Apple's AR Glasses Approach Aside, Google Makes Its Move On Eye-Tracking Tech With $115 Million AdHawk Acquisition: Report

Benzinga LogoBenzinga17h ago

Apple's AR Glasses Approach Aside, Google Makes Its Move On Eye-Tracking Tech With $115 Million AdHawk Acquisition: Report - Benzinga

Quick Summary:

What Happened: Google is in final talks to acquire AdHawk, a Canadian startup specializing in advanced eye-tracking hardware and software, reported Bloomberg on Tuesday, citing people with knowledge of the matter.

As Apple Inc.(NASDAQ:AAPL) reportedly rethinks its strategy for AR wearables, Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google is doubling down with a possible $115 million acquisition of eye-tracking startup AdHawk Microsystems.

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Article Details

Author / Journalist: Ananya Gairola

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-12 @ 02:20:36 (17 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 351 words

Reading Time: 2 minutes read

Sentences: 20 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 26908909

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Main Topics: Technology

Official Website: benzinga.com

Update Frequency: 14 posts per day

Year Established: 2010

Headquarters: United States

News Last Updated: 9 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #53

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