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Banzai Adds Enterprise Marketing Automation Platform, the Cornerstone of AI-driven B2B Marketing, to Growing Product FamilySEATTLE, Jan.23, 2025 (GLOBE NEWSWIRE) -- Banzai International, Inc.(NASDAQ: BNZI) ("Banzai” or the "Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has signed a definitive agreement to acquire Act-On Software Inc.("Act-On”), an enterprise marketing automation platform (MAP) provider.
By making customer data actionable, Act-On empowers marketers to think big and create smart, effective programs aimed to drive growth and increase customer lifetime value – all with exceptional speed and efficiency.” "We’re excited to become part of the Banzai product family and contribute to the vision of AI-powered marketing,” said Kate Johnson, CEO of Act-On Software.
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