In a groundbreaking move for corporate treasury strategies, DDC Enterprise Limited (NYSE: DDC) has partnered with Animoca Brands, a global leader in Web3 and blockchain technology, to establish a $100 million Bitcoin strategic initiative. This collaboration, announced on July 10, 2025, aims to integrate Bitcoin as a core reserve asset for DDC while leveraging Animoca’s expertise in digital property rights and tokenization.
DDC Enterprise, primarily known for its global Asian food platform with brands like DayDayCook and Nona Lim, is now positioning itself at the forefront of public companies adopting Bitcoin as a treasury asset. The company has signed a non-binding Memorandum of Understanding (MOU) with Animoca Brands to build a reserve treasury targeting 5,000 BTC, supported by a $528 million stock and debt fundraising effort.
As part of this strategic partnership, Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, will join DDC’s newly formed Bitcoin Visionary Council to provide guidance on maximizing yield and managing risks associated with Bitcoin holdings. This move underscores the growing trend of institutional adoption of cryptocurrency as a hedge against inflation and economic uncertainty.
Animoca Brands, recognized for its contributions to the open metaverse and blockchain gaming, brings significant industry credibility to the partnership. The company’s involvement is expected to enhance DDC’s financial architecture by implementing innovative Bitcoin yield strategies tailored for corporate treasuries.
The collaboration is seen as a pioneering step in blending traditional business operations with cutting-edge financial technology. DDC continues to expand its culinary portfolio while simultaneously revolutionizing its treasury management, setting a potential precedent for other public companies to follow.
Industry experts believe this $100 million partnership could accelerate mainstream acceptance of Bitcoin as a legitimate corporate reserve asset. As both companies work toward their shared vision, the initiative may inspire further integrations of blockchain technology into conventional business models, reshaping the future of corporate finance.
Andrew Lee
