Booking.com’s CTO prioritized travelers when he started deploying gen AI tools. Now he’s focusing on employees too

Quick Summary:

Chief Technology Officer Rob Francis is deploying generative AI tools for both employees and travelers.

But how he measures success differs for both.

But rather than build those systems atop of the legacy hotel bookings system that’s very specific to that industry, Francis needed to re-architect the tech stack and create more generalized ordering software.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: John Kell

Category: EconomyBusiness

Markets: United States

Topics: Fortune 500 Chief technology officer (CTO) Technology Booking Holdings Chief information officer (CIO) A.I. Fortune 500 Companies CIO Intelligence

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-16 @ 15:06:46 (3 days ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 738 words

Reading Time: 5 minutes read

Sentences: 5 lines

Sentence Length: 148 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 27951502

View Article Analysis

About Fortune

Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 7 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #95

Publisher Details

Frequently Asked Questions