Border-Gavaskar Trophy 2024-25 becomes India's most-watched Test series

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Gupta also acknowledged Cricket Australia’s trust and collaboration in bringing the series to life.

The series’ storytelling approach, crafted by Sahiba Bali and Aakash Gupta, provided fans with engaging narratives that deepened their connection to the game.

The viewing experience was enriched by an expert panel of Indian commentators, including Cheteshwar Pujara, Irfan Pathan, Sunil Gavaskar, Harbhajan Singh, Murali Vijay, and Ravi Shastri.

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Category: BusinessFinance

Markets: IndiaAustraliaPakistan

Topics: Immersive coverage 74 per cent viewership growth India-Australia rivalry JioStar Network India-Australia cricket series Mark Nicholas 52 billion minutes watch-time Fan engagement TV viewership increase Television watch-time increase Irfan Pathan Global cricket Nick Hockley Wasim Akram Border-Gavaskar Trophy 2024-25 The Toughest Rivalry 192.5 million viewers Global interest in Test cricket Sunil Gavaskar Test series viewership Cricket Australia India-Pakistan rivalry Expert commentary Five-language broadcast Ravi Shastri Sanjog Gupta

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Article Type: News Report

Published On: 2025-02-06 @ 16:40:43 (5 hours ago)

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News Source URL: business-standard.com

Language: English

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News ID: 25924962

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