Can Tech Save Small Ski Resorts From Extinction?

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Wired 13h ago

Can Tech Save Small Ski Resorts From Extinction? - Wired

Quick Summary:

The small Colorado company Entabeni Systems is quietly working to upend the ski industry with a business model built on handshake deals made in ski resort parking lots.

Company founder Erik Mogensen is an engineer ski bum who told me he “grew up in a blue-collar family that spent all of its disposable income on skiing.” In fact, when Mogensen was 16 and the local hill in his upstate New York town shut down, he spent the better part of a season building his own ski run in his parents’ backyard.

He is a member of the team that recently moved temporarily to New Hampshire to work at Black Mountain.“The hands-on approach is fundamentally different from what a lot of engineers experience,” he says.“That short feedback loop is remarkable from an engineering perspective.