Caveat influencers: An ethics council is a step in the right direction

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Caveat influencers: An ethics council is a step in the right direction - Business Standard

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Unlike its conventional counterpart, the brand-endorsement business on print and TV, the ambit of social influencers, is many orders of magnitude larger owing to the power of social media.

From political and social commentary to brand and product endorsements to YouTube and instant video apps in a multitude of languages, this sprawling area has infinite visibility.