Chili’s is winning fast-casual dining while others are floundering because it made itself brutally efficient. Its new approach to fries is the perfect example

Quick Summary:

The casual chain with a Tex-Mex flair is making its comeback with a 31.4% same-store sales increase in Q2 fiscal year 2025.

Chili’s added 30 seconds of cooking time to make the fries hotter and crispier, but notably changed the seasoning process.

The previous pickles used by Chili’s came in a five-gallon jug that required a special tool and too much time to open—not to mention the liberated pickles (those that aren’t jarred or canned) would make a mess.

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Article Details

Author / Journalist: Sydney Lake

Category: EconomyBusiness

Markets: United States

Topics: Chief executive officer (CEO) Efficiency Food and drink Restaurants Value

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-22 @ 15:58:53 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 812 words

Reading Time: 5 minutes read

Sentences: 5 lines

Sentence Length: 163 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28153857

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Official Website: fortune.com

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