Commentary: How financial influencers can make or break investment platforms like Chocolate Finance

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Commentary: How financial influencers can make or break investment platforms like Chocolate Finance - Channel News Asia

Quick Summary:

Influencers contributed to the rapid growth of Singapore financial services firm Chocolate Finance, but also to its upheaval, says NUS Business School’s Daniel Rabetti.

This incident, resembling a digital-era "bank run", highlights the influence that social media personalities wield over financial platforms and the vulnerabilities that arise when investment decisions are led by online sentiment.

Influencers play an increasingly pivotal role in shaping public perception of financial products and services.