Commentary: How Mixue made billions selling US$1 ice cream

Quick Summary:

Mixue is a fast-growing cash cow, banking on China's shifting labour dynamics to take on the likes of McDonald’s and Starbucks, says Shuli Ren for Bloomberg Opinion.

Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable.

Commentary: Mixue on the march — does ice cream serve soft power for China in Southeast Asia?

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Article Details

Category: EconomyBusiness

Markets: SingaporeChinaHong Kong

Topics: Yuan Mcdonald’s Years Mixue Three Mixue’s Stores China Become Cash Billion

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-19 @ 06:00:00 (3 hours ago)

News Timezone: GMT +8:00

News Source URL: channelnewsasia.com

Language: English

Article Length: 700 words

Reading Time: 4 minutes read

Sentences: 40 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Channel News Asia

News ID: 27159625

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About Channel News Asia

Main Topics: EconomyBusiness

Official Website: channelnewsasia.com

Update Frequency: 43 posts per day

Year Established: 1999

Headquarters: Singapore

News Last Updated: 2 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Local / Regional

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #27

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