Desi FMCG brands pack Rs 1,000cr punch

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India Business News: Underlines Shift To Branded ProductsMUMBAI: Call it marketing acumen or the strategy of packing in a desi punch within the product, more consumer good.

Reliance’s idea to relaunch heritage Indian brand Campa has worked with the brand having gained more than 10% share in sparkling beverages category in select states.

The company which has more than five brands in the Rs 1,000-crore-plus cohort is now building products keeping in line with the shifting consumer preferences.

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Article Details

Author / Journalist: Asmita Dey

Category: EconomyBusiness

Markets: IndiaIrelandMali

Topics: ITC Bingo! brand Dabur product innovation Indian consumer goods FMCG brands growth Business news Campa beverage sales

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-19 @ 09:27:21 (8 hours ago)

News Timezone: GMT +5:00

News Source URL: timesofindia.indiatimes.com

Language: English

Article Length: 839 words

Reading Time: 5 minutes read

Sentences: 29 lines

Sentence Length: 29 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Times of India

News ID: 27162665

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Official Website: timesofindia.indiatimes.com

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