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Diageo upbeat on premiumisation prospects

Bangkok Post LogoBangkok Post6d ago

Diageo upbeat on premiumisation prospects - Bangkok Post

Quick Summary:

As countries in Southeast Asia aim to attract higher-quality tourists, premium food and beverage (F&B) options are proving essential to raise tourist spending, as highlighted by a recent survey conducted by Oxford Economics.

Remarkably, tourists considering Southeast Asia are 2.5 times more inclined to choose a location that offers premium F&B experiences over one with more conventional service options, assuming all other factors remain the same.

Through collaborations with organisations such as Kenan Foundation Asia, the Office of the Vocational Education Commission, the Thai Hotels Association, Khao Yai Tourism Association, and several universities, the programme aspires to reach at least 1,500 individuals a year, with the goal of impacting 15,000 lives by 2030.

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Article Details

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-10 @ 16:15:00 (6 days ago)

News Timezone: GMT +8:00

News Source URL: bangkokpost.com

Language: English

Article Length: 848 words

Reading Time: 5 minutes read

Sentences: 27 lines

Sentence Length: 32 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Bangkok Post

News ID: 27771127

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About Bangkok Post

Bangkok Post Logo

Main Topics: EconomyBusiness

Official Website: bangkokpost.com

Update Frequency: 9 posts per day

Year Established: 1946

Headquarters: Thailand

News Last Updated: 14 hours ago

Coverage Areas: Thailand

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #66

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The story "Diageo upbeat on premiumisation prospects" was covered 6 days ago by Bangkok Post, a news publisher based in Thailand.

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The outlet is headquartered in Thailand and publishes an average of 9 news stories per day.

It's most recent story was published 14 hours ago.

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  • URL: https://chronographically.beamstart.com/news/diageo-upbeat-on-premiumisation-prospects-17442771

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