DoJ Wins Another Victory: Google's Ad Tech Empire Violates Antitrust Laws

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MacRumors 2d ago

DoJ Wins Another Victory: Google's Ad Tech Empire Violates Antitrust Laws - MacRumors

Quick Summary:

Google later rolled out Unified Pricing Rules limiting the pricing strategies that publishers used to reduce dependence on Google ads and screen out low-quality content, which the court says favored Google's ad tech growth while harming rival ad tech products.

Google is guilty of "willfully acquiring and maintaining monopoly power" in the publisher ad server market that websites use for ads and the open-web display ad exchange market that matches advertisers with websites.

Google could be required to divest its publisher ad server and exchange products, make changes to how it operates to prevent anticompetitive practices in the future, and pay fines.