E-commerce just got bigger: FMCG brands like ITC, Amul, Nestle lead the way

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E-commerce just got bigger: FMCG brands like ITC, Amul, Nestle lead the way - Business Standard

Quick Summary:

These are more about bringing subscription models and offering direct-to-consumer discounts, as it helps save on distributor and retailer margins by selling directly, the executive said.

Nestle, the maker of Nescafe and Cerelac, has enlisted logistics provider Delhivery to help expand its reach and improve delivery capabilities.

Dabur, the maker of Vatika and honey products, has ramped up its delivery capacity, now offering services to 19,000 pin codes, compared to 16,000 last year.