Travel tech platform Easy Trip Planners Ltd on Friday said it has signed an initial pact with the Korea Tourism Organisation to enhance South Korea's visibility as a key outbound destination for Indian travellers.
The partnership seeks to drive Indian tourist arrivals to Korea by leveraging EaseMyTrip's digital reach, industry expertise, and extensive customer base, Easy Trip Planners, which operates under the brand EaseMyTrip, said in a regulatory filing.
Through a targeted marketing approach, EaseMyTrip and Korea Tourism Organisation (KTO) will work together to increase awareness, improve accessibility, and create seamless travel experiences for Indian travelers exploring Korea, it added.
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