Equativ and Titan OS Partner to Revolutionize CTV Advertising with Retail Media Precision

Quick Summary:

Aligning seamlessly with Equativ's vision for growth in the CTV and retail media ecosystem, media buyers can now take advantage of new opportunities, including: Premium media placements: Access to premium media placements, including full-screen homepage takeovers and in-stream visibility on more than 50 leading free ad-supported streaming TV (FAST) channels, such as CNN, FIFA+, Euronews, Bloomberg, Sony One, and the Hearst Media portfolio of channels.

After the alliance with Deutsche Telekom last year, this new strategic partnership represents a significant stride in evolving our programmatic TV advertising services across Europe and continued expansion into the US.” Joe Evea, SVP Advertising and Retail Media, at Titan OS, added: "We are excited about the opportunities this partnership unlocks at the intersection of retail media and CTV.

Our new partnership with Titan OS builds on this momentum, allowing us to offer media buyers premium inventory and exclusive retail data, maximising the effectiveness of their CTV campaigns following the marketing funnel.

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Equativ

Category: Technology

Markets: China

Topics: Technology Equativ Titan Advertising Media Brands Retail Retailers Data Content Partnership

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-06 @ 08:00:00 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 627 words

Reading Time: 4 minutes read

Sentences: 26 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 26691860

View Article Analysis

About GlobeNewswire

Main Topics: Technology

Official Website: globenewswire.com

Update Frequency: 45 posts per day

Year Established: 1998

Headquarters: China

News Last Updated: 8 hours ago

Coverage Areas: China

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #116

Publisher Details

Frequently Asked Questions