Equativ Unveils Maestro by Equativ: Its Most Advanced End-to-End Curation Platform for Enhanced Campaign Performance and Greater Control for Advertisers
A pioneer in curation technology reveals a next-generation solution designed to enable efficient, transparent transactions and equitable value distribution across the digital advertising ecosystemNEW YORK, Jan.22, 2025 (GLOBE NEWSWIRE) -- Equativ, a global independent adtech company, today announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad buyers with direct access to high-quality, scaled supply.
"As the market and client needs evolved, we refined our intuitive, all-in-one curation platform to offer ad buyers unmatched control, enabling them to streamline omnichannel strategies, leverage first-party data, and scale campaigns more effectively while still supporting the broader ecosystem.” "Maestro helps us reach more users and utilize various ad formats, both domestically and internationally,” said Piotr Wiktor, Head of Programmatic Trading & Partnerships at IPG Mediabrands.
Since launching its curation platform four years ago, Equativ has gathered feedback from over 500 media agencies (including all six of the Big Six Advertising Agencies), publishers, and data curators—who have collectively created more than 30,000 curated deals—contributing to the refinement and unveiling of an enhanced Maestro by Equativ.
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