Fake Multi-Product vs. Real Multi-Product

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Go multi-product too early, it’s a huge distraction Go multi-product too late, growth stalls Getting it right is a key part of the CEO’s job after $10m-$20m ARR — Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) January 2, 2024 So one thing that’s changed radically in SaaS over the past few years is everyone...

Their CRM / Sales Hub product is on track to catch its Marketing Hub and be even bigger.  That’s a real second product.

So there’s one mistake I’m seeing founders make.  Maybe it’s morea conceit.  It’s confusing an add-on with a second core product.

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Article Details

Author / Journalist: Jason Lemkin

Category: StartupsTechnology

Markets: United States

Topics: Scale Blog Posts Growth

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-05 @ 16:05:18 (1 days ago)

News Timezone: GMT +8:00

News Source URL: saastr.com

Language: English

Article Length: 389 words

Reading Time: 3 minutes read

Sentences: 12 lines

Sentence Length: 33 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SaaStr

News ID: 27605133

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About SaaStr

Main Topics: StartupsTechnology

Official Website: saastr.com

Update Frequency: 1 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #98

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