Ford Is Sticking With an EV Future

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The story "Ford Is Sticking With an EV Future" was covered 1 days ago by Wired, a news publisher based in United States.

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Wired 1d ago

Ford Is Sticking With an EV Future - Wired

Quick Summary:

CEO Jim Farley tells us that every qualified owner of a Ford electric car has received an adaptor that allows them to charge up at Tesla-operated Supercharger stations.

Vehicle shoppers’ top three barriers to an EV purchase, the survey said, are charging-related: a lack of charging availability; the longer times required to charge up; and limited battery range.“If someone feels like the public charging infrastructure isn’t supportive enough, they might opt for an ICE vehicle,” says Brent Gruber, the head of the EV practice at JD Power, referring to internal combustion engines.

Witness, as a metaphor, the trials and tribulations of the Ford Motor Company as it has tried to sell electric vehicle drivers the premier charging experience: an easy, friction-free, and maybe even delightful pit stop that might convince even more buyers to dump their gas-guzzlers for the plug.