From Happy Hour To Digital Markets: Making Dynamic Pricing Work

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From Happy Hour To Digital Markets: Making Dynamic Pricing Work - Forbes

Quick Summary:

The problem often lies in the data itself that drives pricing decisions.

For modern retailers, the question isn't whether to implement dynamic pricing but how to do it effectively while maintaining customer trust.

This investment in human capital often pays dividends in more accurate and responsive pricing strategies.• Position dynamic pricing carefully to consumers, emphasizing the opportunity for savings rather than potential price increases.