Gen Z is turning this CEO's business model upside down

Quick Summary:

"This whole entire generation is about to turn all of our business models on its head".

The company met its target demographic where they're at (TikTok) and made a fun filter that gave consumers the power to decide for themselves if they liked the product.

In this program, writers create short-form video content to accompany blog posts and grant their content a second life on video-sharing platforms like Reels and YouTube Shorts.

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Article Details

Category: MarketingBusiness

Markets: United States

Topics: Consumers Novoselsky Product Brand Want Says Business Zers Marketing Generation Hubspot

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-23 @ 09:00:00 (15 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 1266 words

Reading Time: 8 minutes read

Sentences: 68 lines

Sentence Length: 19 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 25360726

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 3 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 12 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

Publisher Details

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