Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases

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Wired 2d ago

Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases - Wired

Quick Summary:

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Google’s DV360 partners include the likes of Disney and NBCUniversal.“This is exactly the kind of seemingly obscure data that would pique a foreign adversary's interest,” says Justin Sherman, CEO of Global Cyber Strategies, and author of the upcoming book Navigating Technology and National Security.“It’s not necessarily held in every dataset, but it speaks to a medical condition, it speaks to use of a powerful drug, and it speaks to something that could potentially be exploited in an intelligence context.

First reviewed by WIRED, an internal spreadsheet obtained from a US-based data broker shows the DV360 platform currently hosting hundreds if not thousands of restricted or otherwise sensitive “audience segments,” each containing a large tranche of data that points to countless mobile devices and online profiles of people in the US.