Google Starts ‘Silently’ Tracking Your Phone—How To Stop It

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Google Starts ‘Silently’ Tracking Your Phone—How To Stop It - Forbes

Quick Summary:

The university’s Professor Doug Leith told Irish Tech News that “we all know that our consent is needed before a website stores advertising and tracking cookies when we visit it,” but that “cookies stored by apps have received far less attention than web cookies, partly because they are harder to detect, and a closer look at them is long overdue.

At that time, Google said that “developers have found ways to use tiny bits of information that vary between users, such as what device they have or what fonts they have installed to generate a unique identifier which can then be used to match a user across websites.

In the study, Leith notes that “the Google Play Services and Google Play store apps studied here are in active use by hundreds of millions of people.