As the search engine arms race heats up, Google goes on the attack, getting smarter and more precise at answering longer, dynamic queriesSAN MATEO, Calif., Jan.30, 2025 (GLOBE NEWSWIRE) -- BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, today unveiled its latest findings on how Google has evolved its AI Overviews (AIO) within its search functionality.
When AIO first launched in May 2024, it excelled at providing simple definitions to queries like "What is CRM? ” Then, it began to assert an opinion, answering questions like "What CRM is best? ” In the last two months, BrightEdge has seen that AIO can handle increasingly specific queries like, "What CRM is best for a mid-sized business? ” And in just the last couple weeks, it has evolved to answer questions that have multiple intents, like "Which CRM is the best for mid-sized companies, and how long will it take for me to implement it? ” This demonstrates a significant leap in not only AIO’s comprehension and intelligence, but also Google’s comfort level with adding AIOs for more precise and complicated queries.
BrightEdge recently analyzed search queries and revealed that Google has increased AIO presence in longer queries by up to 100% from September to December 2024.
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