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H&M to use digital clones of models in ads and social media

BBC Business LogoBBC Business1w ago

H&M to use digital clones of models in ads and social media - BBC Business

Quick Summary:

Some fear the move could mean less work for models, photographers and make-up artists.

Denim giant Levi's said in 2023 it would trial the use of AI-generated model images as a way to "increase diversity".

H&M told the outlet that models would retain rights over their digital replicas and their use by the company and other brands for purposes such as marketing.

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Article Details

Category: Business

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-27 @ 14:44:02 (1 weeks ago)

News Timezone: GMT +0:00

News Source URL: bbc.com

Language: English

Article Length: 834 words

Reading Time: 5 minutes read

Sentences: 28 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © BBC Business

News ID: 27472126

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About BBC Business

BBC Business Logo

Main Topics: Business

Official Website: bbc.co.uk

Update Frequency: 12 posts per day

Year Established: 1922

Headquarters: United Kingdom

News Last Updated: 13 hours ago

Coverage Areas: United Kingdom

Ownership: Independent Company

Publication Timezone: GMT +0:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #43

Publisher Details

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The story "H&M to use digital clones of models in ads and social media" was covered 1 weeks ago by BBC Business, a news publisher based in United Kingdom.

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The outlet is headquartered in United Kingdom and publishes an average of 12 news stories per day.

It's most recent story was published 13 hours ago.

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  • News ID: #27472126
  • URL: https://chronographically.beamstart.com/news/hm-to-use-digital-clones-17434161558551

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