How DSW’s chief marketer is overhauling the brand for a new age of retail

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Retail Dive 20h ago

Quick Summary:

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at the eTail Palm Springs conference.

To support the brand’s marketing, Crockett is combining internal and external teams, including Stagwell agency Crispin, which was named agency of record for DSW in November 2024.

Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at this week’s eTail Palm Springs conference.