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How J.C. Penney’s new brand positioning is subverting consumer expectations

Retail Dive LogoRetail Dive5d ago

How J.C. Penney’s new brand positioning is subverting consumer expectations - Retail Dive

Quick Summary:

Out-of-home ads that don’t feature labels want consumers asking “It’s from where? ” as the retailer pushes to modernize while promoting value.

Penney wants consumers to reconsider what they think they know about the 123-year-old department store chain.

Penney's new out-of-home ads don't have overt labels but feature QR codes that reveal the stylish clothing is indeed from the department store chain.

More Pictures

How J.C. Penney’s new brand positioning is subverting consumer expectations - Retail Dive (Picture 1)How J.C. Penney’s new brand positioning is subverting consumer expectations - Retail Dive (Picture 2)How J.C. Penney’s new brand positioning is subverting consumer expectations - Retail Dive (Picture 3)How J.C. Penney’s new brand positioning is subverting consumer expectations - Retail Dive (Picture 4)

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Article Details

Author / Journalist: Chris Kelly

Category: Business

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-11 @ 11:10:15 (5 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 1037 words

Reading Time: 6 minutes read

Sentences: 39 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 27867658

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About Retail Dive

Retail Dive Logo

Main Topics: Business

Official Website: retaildive.com

Update Frequency: 3 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 15 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #97

Publisher Details

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The story "How J.C. Penney’s new brand positioning is subverting consumer expectations" was covered 5 days ago by Retail Dive, a news publisher based in United States.

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The outlet is headquartered in United States and publishes an average of 3 news stories per day.

It's most recent story was published 15 hours ago.

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  • News ID: #27867658
  • URL: https://chronographically.beamstart.com/news/how-jc-penneys-new-brand-17446421521851

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