How Lego builds unique store experiences

Quick Summary:

From big displays and livestreams with employees to personalization stations, Lego wants to create stores that keep customers coming back.

Thus, the storytelling that takes place within Lego stores is part of the larger consumer draw.

Lego has also been experimenting with livestreaming and found that the best possible studio for the venture may be its own stores.“We already have the product.

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Article Details

Author / Journalist: Kaarin Moore

Category: Business

Markets: United States

Topics: Customers Lego Store Employees Experience Shoppers Retail Stores Experiences Create Urrutia

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-02-12 @ 09:00:00 (18 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 615 words

Reading Time: 4 minutes read

Sentences: 34 lines

Sentence Length: 19 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 26104705

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Main Topics: Business

Official Website: retaildive.com

Update Frequency: 8 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 14 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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Publisher ID: #97

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