As the automotive industry’s rivalry to win the market with hardware advances is nearly reaching its limit, Hyundai has turned its focus to software upgrades like in-vehicle information (IVI) systems and self-driving technology.“Tesla is currently leading the market, and Chinese manufacturers are aggressively developing their technologies, but no one knows what the landscape will look like in 2028,” he said.“When we launch our advanced SDV products in 2028, we must be ranked No.1 in evaluations.”Chung emphasized the evolving role of SDVs, saying that “a car should be a comfortable space.
He said while rapid development is crucial, given Hyundai's relatively late entry into the sector, “quality must remain the top priority.” SDVs: HYUNDAI’S CORE FUTURE MOBILITY TECHSDVs represent one of Hyundai’s core future mobility technologies, alongside robotics, autonomous driving and advanced air mobility (AAM).
Hyundai Motor Group Chairman Chung Euisun has set an ambitious target to outpace Tesla Inc.in software-defined vehicle (SDV) technology by 2028, underscoring quality over speed in South Korea’s top automaker’s transition to a software-first approach.
The story "Hyundai chief Chung Euisun targets software-led car dominance by 2028" has 590 words across 29 sentences, which will take approximately 3 - 5 minutes for the average person to read.
Which news outlet covered this story?
The story "Hyundai chief Chung Euisun targets software-led car dominance by 2028" was covered 3 hours ago by Korea Economic Daily, a news publisher based in South Korea.
How trustworthy is 'Korea Economic Daily' news outlet?
Korea Economic Daily is a fully independent (privately-owned) news outlet established in 1964 that covers mostly economy news.
The outlet is headquartered in South Korea and publishes an average of 9 news stories per day.
It's most recent story was published 17 minutes ago.
What do people currently think of this news story?
The sentiment for this story is currently Negative, indicating that people regard this as "bad news".
How do I report this news for inaccuracy?
You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.
