IN FOCUS: With people turning to social media for financial guidance, what is the role of finfluencers?

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The story "IN FOCUS: With people turning to social media for financial guidance, what is the role of finfluencers?" was covered 14 hours ago by Channel News Asia, a news publisher based in Singapore.

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IN FOCUS: With people turning to social media for financial guidance, what is the role of finfluencers? - Channel News Asia

Quick Summary:

With the recent Chocolate Finance saga putting the role of financial influencers under the spotlight, CNA looks at how these "finfluencers” build an audience and their motivations to share tips with others.

Ms Cher, who started her blog a decade ago, now has over 41,000 followers across five platforms and posts about budgeting, saving, investing, and achieving financial goals, with a focus on personal experiences and practical advice.

But with one of the main sources of income for finfluencers being the promotion of financial products, this has raised concerns about the risk of hefty losses for consumers who follow such content online.