India's Got Latent row and the challenge of having comedians endorse brands

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India's Got Latent row and the challenge of having comedians endorse brands - Business Standard

Quick Summary:

Risks notwithstanding, brands continue collaborating with comedians due to their unique storytelling ability.“Most comedians are also writers.

Brands engaging with edgy content need to factor in this possibility,” said Smit Bhanushali, general manager of Strategy and Operations at Black Hat Talent Solutions.

While this limits some endorsement opportunities, experts believe the overall impact is minimal.“Public perception of artistes can change, but we focus on their current relevance, authenticity, and alignment with our brand,” said the boAt spokesperson.