Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

Quick Summary:

NEW YORK, March 13, 2025 (GLOBE NEWSWIRE) -- Intent IQ, a leader in cookieless audience targeting and identity resolution, today announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences.

"Intent IQ's Snowflake Native App provides an efficient, effective privacy minded way in which to activate first party data as signal loss erosion permeates the landscape.” This strategic integration is a significant milestone for the industry, providing easy access to innovative, cookieless identity solutions that drive exceptional results for marketers, while respecting consumer privacy and data security.

By integrating our technology with Snowflake's powerful data platform, we’re offering marketers a streamlined, secure, and effective way to activate these audiences while adhering to the highest standards of privacy.” "Marketers need to resolve and activate first party data at scale in a manner that is not reliant on cookies,” said David Wells, Industry Principal for Media, Entertainment, & Advertising at Snowflake.

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Article Details

Author / Journalist: Intent IQ

Category: Technology

Markets: ChinaIsrael

Topics: Snowflake Identity Leader Audiences Cookieless Data Marketers Intent Resolution Collaboration Audience

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-13 @ 13:30:00 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 355 words

Reading Time: 2 minutes read

Sentences: 10 lines

Sentence Length: 36 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 26951688

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