Korean Air Lines Co., South Korea’s largest full-service carrier, has undergone a major makeover of its corporate identity (CI) for the first time in more than four decades in the lead-up to its perfect marriage with smaller rival Asiana Airlines Inc.“Korean Air’s new logo, which is the first change in 41 years, will play a central role in uniting Korean Air and Asiana Airlines,” Chairman and CEO of Korean Air Cho Won-tae said on Tuesday at a press conference in Incheon, where he introduced Korean Air’s new CI.
Further, they are banned from raising flight rates, slashing the number of flight seats or reducing services such as free baggage allowance after they become one.“My heart was heavy with responsibility rather than joy when the final EU approval came through,” said Cho.“As we are poised to become global No.11, we will go all-out to become an airline that is fully embraced by our customers.”Korean Air will treat both airlines’ employees “fairly” during the integration process, Cho said.
Cho said Korean Air’s merger process with its 30-year rival "is going without a hitch".“We plan to offer a combined mileage system that can meet expectations of both airlines’ customers,” said the Korean Air chairman.
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