KSI and The Sidemen invest in London MarTech startup

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A large number of brands require greater knowledge of the processes, mechanisms, and expertise to navigate this new medium of communication.

Doing this authentically is challenging, which has been seen with the backlash larger corporate brands have received when trying to hop on to cultural moments and trends.

Social platforms are driven by genuine, interactive, and authentic exchanges between creators and their communities, with 73% of consumers preferring short-form video when exploring products or services.

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Article Details

Author / Journalist: Patrick Killeen

Category: InvestingBusiness

Markets: United Kingdom

Topics: MarTech Investment

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-31 @ 12:00:25 (2 days ago)

News Timezone: GMT +8:00

News Source URL: businesscloud.co.uk

Language: English

Article Length: 381 words

Reading Time: 3 minutes read

Sentences: 13 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © BusinessCloud

News ID: 27480371

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About BusinessCloud

Main Topics: InvestingBusiness

Official Website: businesscloud.co.uk

Year Established: 2016

Headquarters: United Kingdom

News Last Updated: 1 days ago

Coverage Areas: United Kingdom

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #61

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