Maha Kumbh: From insurance to FMCG firms, businesses tap into spiritual mkt

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Maha Kumbh: From insurance to FMCG firms, businesses tap into spiritual mkt - Business Standard

Quick Summary:

Airfares to and from the city have also more than doubled this January, with 238 weekly flights compared to 116 in January last year, according to aviation analytics firm Cirium.

The company has also installed refrigerators by the ghats, offering refreshments in plastic bottles. This Maha Kumbh is particularly significant due to a rare planetary alignment that happens once every 144 years.

Prime Minister Narendra Modi has called it “a Maha Yagya of Unity,” and the central government has pledged a Rs 2,100 crore grant, contributing to a total of Rs 7,500 crore, with the rest coming from the state government.